Logan City Council named the winner at QLD Tourism Awards

Logan City Council named the winner at QLD Tourism Awards

Published: 25 November 2013

Logan City Council named the winner at QLD Tourism Awards
Logan City Council won the local government category at the QLD Tourism Awards.

Logan City Council has won gold in the second ever Queensland Tourism Award for Local Government.

The prestigious award, announced on Friday night and judged by the Queensland Tourism Industry Council, recognised excellence in tourism planning, the provision of tourism facilities and services, marketing, event development and management and the overall contribution made both locally and overall to the State’s tourism industry.

Governance, Finance and Economic Development Committee Chairperson, Cr Luke Smith (Division 6), said the State award was recognition of Council’s hard work.

“It's such an honour to be recognised for the hard yards we’ve put in so far to growing tourism in Logan City,” he said.

“Now is the ideal time to market our city to both domestic and international tourist markets.”

Council was recognised for the development of its first tourism strategy, the introduction of the Visit Logan website, the creation of the industry-based Logan Tourism Association and the creation of a dedicated Tourism Officer position within Council to help deliver the strategy.

Visit Logan represented an Australian first – it was the first time a regional tourism website used responsive design technology, allowing it to be displayed optimally on millions of computers and mobile devices.

It was also the first local government website to utilise Australian Tourism Data Warehouse technology and content, establishing a precedent partnership with Tourism and Events Queensland and Brisbane Marketing, which has now been mimicked by other Queensland councils.

“The website is about educating people on the many leisure activities available in our city, which will help to change perceptions and build tourism as a vital part of the future economy,” Cr Smith said.

“We know there is great potential here with our growing population and ideal location and launching our destination website, Visit Logan, was the first step in getting the ball rolling on the Tourism Strategy.

“As a council, we’re committed to increasing visitation by showcasing and developing our many leisure experiences.

“Logan is one of the fastest growing cities in Australia and we have something for everyone – from our beautiful parks and cultural attractions like Daisy Hill Conservation Park and Koala Centre, the Berrinba Wetlands and the adventure offerings at Kingston Park Raceway, with one of only two bungy operations in all of Australia.”